Friday in Kingston. One phone. 194,000 people watching.
The numbers from Friday’s livestream are real. 2.8 million views. A peak of 194,000 concurrent viewers. More reach in one afternoon than the Jamaica Tourist Board’s traditional ad spend has been delivering on a quarterly basis.
The aunties at the Half-Way Tree bus stop did the math before the strategy meeting did. And him not even charging JTB a cent.
Same island. Different decade. Jamaica didn’t pay for the ad. The world bought a ticket anyway.
— Tradewinds Brief Newsroom