Caribbean Week in New York Sets a New Regional Tourism Agenda
Barbados, Jamaica, St Kitts and international partners pivot from destination marketing to value retention, connectivity and investment.
At Caribbean Week in New York, regional tourism leaders and international partners aligned around an agenda focused on economic resilience, value retention, regional connectivity and investment, rather than traditional destination marketing. Barbados, Jamaica and St Kitts and Nevis were among those steering the shift.
For the diaspora, tourism strategy is economic strategy: it drives the jobs, air links and investment opportunities that shape home economies. A move toward keeping more tourism value in-region is a signal of where Caribbean growth policy is heading.